COPENHAGEN, DENMARK, MARCH 3RD, 2021: McClatchy of Sacramento, California has chosen PLANPOINT from Integration X as their future pagination solution. As part of an ongoing upgrade of technology McClatchy rolls out a SaaS based planning solution from Danish Ad Tech company, Integration X. Having already delivered pagination solutions to some of the largest media companies in the world, Integration X provided a flexible solution that connects directly with McClatchy’s new sales and CRM solution from Lineup.
“Our out-of-the-box integration with Lineup combined with the flexibility and automation of planning provided by PLANPOINT, made us the preferred partner for McClatchy” says Founder and CEO of Integration X, Christian Wermuth.
PLANPOINT is a fully integrated pagination and planning software as a service solution. It features a high level of automation in pagination of both display and classified ads. In addition, PLANPOINT delivers zoning to match the nation-wide markets of McClatchy. PLANPOINT connects to McClatchy’s editorial solution and when fully rolled out, pagination for all McClatchy print publications will be handled through a single solution.
“Our partnership with McClatchy mark yet another customer who wants to leave old legacy systems behind and instead tap in to a modern solution with great flexibility and Enterprise level security” Christian Wermuth adds, and mentions that PLANPOINT will be rolled out to all 29 McClatchy titles from Sacramento to Miami, during the coming months.